Cruzcampo has become the UK’s best-selling Spanish beer brand just three years after its launch, with sales equivalent to almost 900,000 pints a day.
The lager, founded in Sevilla in 1904, now accounts for around one in three beers sold under Spanish brands in the UK.
It leads on both volume and sales revenue across pubs, bars and shops, according to September 2026 NielsenIQ data cited by its owner, Heineken.
Cruzcampo is now stocked in more than 18,500 UK pubs and bars. It also ranks third among all draught beers in the UK by sales revenue, according to Heineken.
From Andalucia holidays to British pubs
Heineken says British holidaymakers helped persuade it to bring Cruzcampo to the UK.
After returning from southern Spain, some took to social media to ask where they could buy the lager they had tried on holiday.
The brand launched in the UK in April 2023 and reached nearly 10,000 venues in less than a year, according to the brewer.
Heineken has since added a Sevilla Orange beer to its UK range. The cans were initially sold in orange mesh bags like those used by greengrocers.
The company says 12% of buyers of the orange-flavoured beer were new to the beer and cider category.
Heineken singled out Cruzcampo as one of the brands driving its international growth in its October trading update, reporting double-digit growth for the lager.
