Foreign tourists are driving a surge in bullfighting tourism in Malaga, with Germans and Brits leading the charge while Spaniards lag far behind.
The stats come from the first year of the new immersive centre at the La Malagueta bullring, called the Centro de Experiencias Inmersivas de la Tauromaquia (CEIT).
New figures reveal that nearly 66,000 people visited it last year.
Germans topped the list, making up almost a quarter of all visitors, followed by British tourists in second place.
Italians, Poles and Dutch visitors also rank highly, showing strong European demand for the experience.
By contrast, Spaniards account for just over 4% percent of visitors, putting them near the bottom of the table.
The centre, which uses virtual reality, 3D displays and interactive exhibits to bring bullfighting culture to life, has quickly become a popular stop for tourists curious about one of Spain’s most controversial traditions.
Officials say it blends modern technology with heritage, offering everything from audio-guided tours to simulated bullfighting experiences and behind-the-scenes recreations of areas like the infirmary and holding pens.
On average, the venue attracts more than 5,000 visitors a month, with numbers already climbing in 2026, suggesting growing interest, especially among international travellers.
Local authorities have welcomed the surge, saying the attraction has become a key cultural draw for the province, particularly for European tourists looking for something beyond sun and beach.
With discounts now being offered to Malaga residents as part of the bullring’s 150th anniversary celebrations, there are hopes more locals might start showing up.
Read more Andalucia news at the Spanish Eye.
