Once a quiet fishing town overshadowed by its glamorous neighbour Marbella, a certain resort has now emerged as one of Europe’s most desirable destinations – and the price rises prove it.
According to figures from Idealista, the average property price in Estepona reached €4,057 per square metre in September 2025, representing a year-on-year rise of 13.3%.
The climb reflects a market that shows no sign of slowing.
A city reinventing itself
Estepona’s transformation has been far from cosmetic. Urban renewal projects have reshaped the town’s entire coastal identity, from the Mirador del Carmen cultural centre and the new pedestrian boulevard along the seafront, to the forthcoming refurbishment of the marina and the recovery of public land around Playa del Cristo.
Together, they form the backbone of a city that is repositioning itself as sustainable, accessible and firmly people-focused.
Neighbourhoods such as Las Mesas and Selwo are now hubs for new residential developments, while the Old Town is enjoying a revival of its own thanks to the restoration of traditional Andalusian houses and flower-lined streets.
Yet it is the first line of the beach, increasingly dubbed the ‘New Golden Mile’, that continues to draw the most attention, with contemporary projects designed by leading Spanish architects and featuring bright interiors and terraces facing the Mediterranean.
Ikkil Bay: a symbol of modern luxury
One of the developments that best captures this new spirit is Ikkil Bay, a boutique project located directly on Playa del Cristo. The building comprises only eight high-end homes, ranging from 200 to 547 square metres, designed by Senda Projects and Aragon Arquitectos.
The structure fans out towards the sea, offering uninterrupted views of the Mediterranean, Gibraltar and, on clear days, the African coastline.
Residents enjoy five-star amenities, including an indoor spa and pool, fitness area, panoramic solarium with infinity pool, and full concierge service.
Estepona’s rise continues
Estepona’s boom is the product of long-term urban planning that has balanced heritage preservation with forward-looking investment.
Its commitment to public spaces, sustainability and coastal culture has helped to attract both developers and discerning buyers from across Europe.
With property prices still rising and its promenade set for further upgrades, Estepona has cemented its status as one of the most sought-after real-estate markets on the Mediterranean.
