The 10 happiest towns in Spain have been revealed for 2025 and the list suggests that money really doesn’t buy you happiness.
An overwhelming majority of the top 10 are located in Andalucia, the poorest region in the country, but arguably the richest when it comes to culture, nature and food.
According to a recent survey by YouGov for Azucarera, the top three happiest towns in Spain are all from this southern region. Seven of the top ten, too.
Taking the number one spot is Chipiona in Cadiz. A long-time favourite summer haunt for Sevillanos, the seaside town – home to Spain’s tallest lighthouse and the birthplace of flamenco legend Rocio Jurado – has officially been named the happiest town in the country for 2025.
According to survey respondents, Chipiona is loved for it’s people, weather, and a certain way of living. In short: porque saben vivir – because they know how to live.
Hot on its heels is Ronda in Malaga. Perched dramatically over a deep gorge, Ronda is all winding streets, sweeping views, and historic flair. The town may not have a beach, but voters singled it out for its sheer beauty, community spirit and natural setting.
Third place goes to Nerja, another Malaga gem, best known as the backdrop to the iconic ’80s TV series Verano Azul. The town’s famous Balcon de Europa offers panoramic views of the Mediterranean, and it scored highly for its scenery, sunny weather, and welcoming locals.
The first non-Andalusian town in the ranking lands at number four: Peñiscola, in the Valencian Community. With its picture-perfect castle and beaches that look like they’re straight out of a travel brochure, Peñíscola wins hearts for its climate, charm and natural beauty.
But Andalucia dominates once again from fifth to eighth place. First up is Tarifa, where the Mediterranean meets the Atlantic in a heady mix of Roman ruins, windsurfers, and history.
Then comes Zahara de los Atunes in Cadiz, a quiet fishing village turned celebrity hideaway, prized for its pristine beaches and laid-back vibe.
In seventh, it’s Benalmadena, one of the Costa del Sol’s most emblematic destinations. Popular among Brits and Spaniards alike, the town scored for its atmosphere, climate and way of life.
Eighth place goes to Mojacar, the whitewashed jewel of Almeria. With its postcard-perfect houses and sun-drenched beaches, the town is a magnet for those chasing eternal summer.
Rounding out the list are two northern towns from Cantabria: San Vicente de la Barquera and Santillana del Mar. Both are famed for their heritage and lush landscapes, and while they might lack Andalucia’s heat, they make up for it with their gastronomy and natural charm.
