It is home to one of the country’s most famous Roman aquedects and is often forgotten by tourists who flock to nearby Madrid instead.
But interest in this historic gem is expected to soar in 2026 after it was voted the Best Cultural Destination at the National Tourism Award in late November.
The destination in question is Segovia, which happens to be celebrating 40 years as a UNESCO World Heritage Site, thanks to its many architectural artefacts.
For Segovia’s mayor, Jose Mazarias, the timing couldn’t be better.
‘What better way to celebrate these four decades than with an award that recognises what heritage truly means: our historical legacy, our monumental richness and, of course, our culture,’ he said.
He also dedicated the accolade to Segovia’s residents, whom he described as ‘the real driving force behind the city’s cultural life and the first to enjoy its lively, varied and high-quality programme of events.’
A city that knows how to use its heritage well
The jury praised Segovia for safeguarding and showcasing its extraordinary patrimony while managing tourism in a way that remains both sustainable and of a high-quality.
It’s a balance many destinations struggle to get right, but Segovia’s approach – described as preserving its past without turning the city into a museum – impressed the panel of nine specialist journalists.
The city’s monumental ensemble is one of the strongest in Spain, boasting the soaring Roman aqueduct, the fairytale-like Alcazar and Gothic cathedral, which define its skyline and draw visitors year-round.
But judges were equally struck by how these historic landmarks remain part of everyday life. Rather than standing apart, they frame local festivals, daily routines and a cultural calendar that runs through all seasons.
More than monuments
Segovia’s cultural offer goes beyond its headline landmarks. Its museums, traditional food scene, festivals and theatre programmes have helped position the city as a benchmark for cultural tourism in Spain.
According to the jury, Segovia has managed to attract visitors without eroding local identity or the quality of life of its residents, in a challenge many popular destinations now face.
The city’s commitment to conservation, responsible tourism and genuine, place-based experiences is what ultimately tipped the balance. Jury president Ricardo Megías Morales explained: ‘Segovia fully represents the values this award aims to recognise.’
