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Reading: Selling luxury: How the Costa del Sol has become Europe’s king of branded homes – as developers eye up Estepona
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The Spanish Eye > Costa del Sol > Selling luxury: How the Costa del Sol has become Europe’s king of branded homes – as developers eye up Estepona
Costa del SolNewsProperty

Selling luxury: How the Costa del Sol has become Europe’s king of branded homes – as developers eye up Estepona

From Lamborghini homes to Versace villas, the epicentre of such developments has long been Marbella.

Last updated: November 25, 2025 11:39 am
Laurence Dollimore
Published: November 25, 2025
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Stunning: One of the homes at Tyrian Resiences in Estepona (Credit: Tyrian ResidencesPrestige Expo y BZH)

The Costa del Sol is now home to more than 1,200 branded property developments, accounting for 62% of such stock in Spain and making it the leader of the luxury trend in Europe.

From Lamborghini homes to Versace villas, the epicentre of such developments has long been Marbella.

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However, with land in short supply, developers are now eyeing up Estepona, which is fast becoming one of the coast’s hottest property locations, particularly its ‘New Golden Mile’ area.

It’s where Prestige Expo Group is launching Tyrian Residences, a beachfront development ‘built around wellness, design and five-star hospitality.’

Created in partnership with Grupo BZH, the project mirrors the branded-residence models long associated with Miami or Dubai – and its sister town Marbella.

Industry monitors forecast that Spain will add another 1,200 branded units by 2027, with Marbella and Madrid expected to lead growth.

restige Expo Group says its focus is on standalone projects that move beyond traditional notions of ‘premium housing’ and instead curate a lifestyle centred on wellbeing and hotel-level service.

Tyrian Reisdences are in prime Estepona location (Credit: Tyrian Residences/Prestige Expo y BZH)

Tyrian Residences is designed by international studios Yodezeen and Arata Arquitectura.

It sits on a frontline beachfront plot and is limited to just 40 homes, ranging from 300m2 to 1,060m2, priced between €3.6million and €8.5million.

Built to WELL standards, the scheme is pursuing Silver precertification, which assesses air quality, lighting, acoustics and overall comfort.

The development includes more than 1,400 m² of wellness facilities, featuring:

  • A 700m2 spa
  • An indoor pool with natural light
  • Hammam and saunas
  • Technogym-equipped fitness centre
  • Family leisure areas
  • A golf simulator
  • A rooftop pool offering 360-degree views

Residents will also have access to a dedicated app coordinating round-the-clock fully serviced amenities, including valet parking, maintenance, reservations, private chefs and administrative support.

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Prestige Expo Group describes Tyrian as a new interpretation of high-end living, ‘an environment where architecture, technology, security and wellbeing converge to offer genuine peace of mind.’

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TAGGED:Costa del SolesteponaMarbellapropertySpain

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ByLaurence Dollimore
Laurence Dollimore has been covering news in Spain for almost a decade. The London-born expat is NCTJ-trained and has a Gold Star Diploma in Multimedia Journalism from the prestigious News Associates. Laurence has reported from Spain for some of the UK's biggest titles, including MailOnline, The Telegraph, Daily Mail, Mail on Sunday, The Sun and the Sun Online. He also has a Master's Degree in International Relations from Queen Mary University London.
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